Recently, the buzzwords in the trading field are nothing more than "technology" and "innovation". Although many industry insiders emphasize cutting-edge solutions, the true progress is far beyond what these marketing hype can compare to. Truly innovative is the ability to provide traders with real value, not just limited to customer acquisition strategies, but also to satisfy and retain customers.
Exness is one of the world's largest retail brokers in terms of trading volume, adopting a completely different holistic solution that combines technology and ethics, and daring to take the lead in developing reliable products. We call this the 'Exness Road', a balanced solution that not only drives Exness to create truly valuable products and features, but also eliminates friction, improves customer experience, ensures customer loyalty, and maintains long-term cooperation.
How does Exness achieve this? Let's analyze it.
The Path of Exness: A Balanced Solution
The core of the 'Exness Road' is guided by the four fundamental values of technology, ethics, boldness, and reliability, helping Exness create trading products that exceed general standards. The 'Exness Road' business strategy ensures that Exness' trading engine is not only innovative, but also designed with the maximum interests of traders in mind.
Technology and Ethics: Characteristics of Exness
Exness' trading engine is a microcosm of advanced technology, utilizing algorithm frameworks and data analysis models to provide unparalleled market conditions. In other words, traders can enjoy a trading execution experience with almost zero latency and ultra-low spreads. However, many brokers say so.
The uniqueness of Exness lies in its high emphasis on ethics, ensuring consistent provision of trading conditions as promised. By analyzing a large amount of data sources in real-time, Exness optimizes the pricing and execution of each transaction, which is a benchmark that other brokers cannot match regardless of the size and volatility of the transaction.
Exness adheres to ethical standards and ensures that traders participate in the market in a transparent and predictable environment. This level of integrity means that traders will not encounter any additional terms, hidden terms, or unforeseeable accidents during trading.
Bold and Reliable: How Exness Leads the Trend
Exness insists on bold methods of doing things, and the best example of this is the launch of instant withdrawal function in 2009. Sixteen years later today, this feature is still rare in the industry. By utilizing advanced technology stacks at trading points, Exness can validate all activities before customers make withdrawal requests, thereby reducing the processing time on the Exness broker side to just a few seconds. Any possible delay is usually caused by the payment method and service provider chosen by the trader.
Exness emphasizes bold innovation, which is a characteristic of its entire product development and operation. In order to enhance the customer's market experience, Exness' professional team is not afraid to take risks. However, Exness maintains a perfect balance between forward thinking and strict requirements for safety and security. Exness has obtained a series of licenses issued by regional financial authorities, adhering to strict standards within its business scope and providing additional security for customers.
In addition, Exness' explosion protection and other protective functions further demonstrate its bold and reliable solution, achieving a balanced state. Exness' trading engine calculates liquidation based on the middle price, giving traders a greater chance to resume trading during market or price fluctuations. Even if the customer eventually goes bankrupt, Exness' negative balance protection function can ensure that the customer's balance is reset to zero.
These features demonstrate that Exness is a trusted partner and committed to ensuring that customers' efforts in the market are as predictable and secure as possible. For many years, the 'Exness Road' has been the blueprint for Exness' success. Combining these values, Exness has redefined traders' expectations of brokers and established new industry standards in terms of the quality and quantity of trading platforms. According to data statistics from October 2023, Exness has over 700000 active traders and a monthly trading volume of nearly $5 trillion, making it the largest broker in the industry in terms of trading volume. This proves that technology guided by deeply rooted values is the true measure of success.
