Experience design aims to provide consumers with a pleasant experience during commercial activities. The purpose of experience design is to incorporate more humanized elements into the designed product or service, making it more convenient for users to use and more in line with their operating habits.

Experience design, we separate it into "experience" and "design". Generally speaking, the main focus is on "design", but the purpose of putting "experience" first is to emphasize that everything needs to be used by others. Therefore, whether developing anything, we must consider our own users, not assume that users should like it or not dislike it, and so on.

Let's take a video website as an example. If a video website does not have a video section in its design, does it feel that the design does not consider users at all? Therefore, any product or service needs to consider users, rather than doing whatever they want. This is why many large companies have independent user experience departments or spend high prices to hire professional research companies to conduct product or service surveys.

To do a good job in experience design, designers must have more interaction with consumers in the design process to feel their experiential needs as much as possible. Designers should not only understand the future experience of consumers, but also feel the work experience of producers, put themselves in their shoes, and think more about producers. Many designers from Japanese companies have to rotate to product service centers, production workshops, and other places before engaging in design work, which is also the secret to Japan's many products dominating the world.